The folks at iForm, specifically Tony Ruth, just wrapped up a webinar demonstrating the capabilities of iForm and the future of the product. Tony is an excellent presenter and educator.

Always Improving

The general essence of this presentation drove home a clear point; iForm is always improving. And as an avid user for about three years, I can honestly say they live by these words.


This webinar was an insightful stroll through the historical elements of the product that has served small and large companies with a means to create form-centric mobile apps for many years. iForm provides access to the inaccessible; a deplicate blend of templated app design and just enough control to solve data capture problems in the field.


The big reveal – they are transitioning to more of a platform and less of a product with a focus on enterprise solutions. Whether this change in strategy is a wise compass-heading adjustment, remains to be seen.

One of the huge advantages of iForm is that it puts iOS apps in reach of those who cannot afford to build their own apps. Moving toward a platform and away from a product, is likely to increase the challenges for small businesses to take advantage of iFormBuilder. Targeting the enterprise may ultimately serve to eliminate small businesses from their audience of historical followers.

According to Ruth, “[The enterprise] … is really what we want to focus on; we want to focus on enterprise needs and the tough problems associated with the enterprise.”

As I see it, platform services typically require a higher degree of technical knowledge. iFormBuilder is ideal for businesses who have few technical skills, excellent domain skills, and little time. Certainly, there’s a slice of form-building customers who have expressed a desire to support many more complex processes. I am one of them. However, listening to the likes of me – and only me – could have a profound impact on core users of this excellent product-soon-to-be-platform. It will be interesting to see if the future design and architecture of the platform is able to sustain the legacy benefits that created their initial growth.

They’ve also announced a plan to retire the current form builder. Good move.

It’s dated and architecturally difficult to manage in the context of modern mobile apps. While building new forms and deploying them to mobile devices has always been streamlined and effortless, especially with simple form-based requirements, management and maintenance of forms is a different story. Hopefully, the plan to bring iFormBuilder into a more modern design, will resolve many of the issues that all users – large and small – can benefit from.

iFormBuilder is free to get started. Anyone with basic computing skills can create a form and deploy to a mobile device in minutes.