This week, Yellowfin 6 officially launched this week with a series of live Webinars about the much hyped iPad application designed to revolutionize mobile BI with a consumer-oriented User Interface (UI). Claiming such innovations will change the way enterprise workers develop and consume BI content, Yellofin CEO Glen Rabie said,

“Yellowfin 6 is about making data analysis even easier no matter who or where you are,” said Yellowfin CEO, Glen Rabie. “Yellowfin 6 takes advantage of the latest in consumer Web technologies to present enterprise data in a way that empowers people of all business backgrounds to conduct independent data analysis, build reports, share and act on data.”

image The release’s major additions and enhancements include:

  • A new native application for the iPad that delivers a unique consumer-oriented mobile reporting and analytics experience
  • An in-app ‘inbox’ that provides users with an activity stream to control all information delivery, access and dissemination from one central location
  • Syndicated dashboards
  • Drill anywhere – users can drill into the detail of all data sources and types within a database
  • Improvements to the drag and drop report builder to make independent report building faster and easier

BI Syndication

While Yellowfin is saying all the right things about the consumerization of BI and a more mobility-centric touch interface, one of the key advantages that I see in their latest offering is this little item:

Syndicated content is the capacity to embed a report or dashboard in platforms or applications outside the BI solution, such as a wiki, blog or Web page.

Hmmm… such as a wiki or blog page – or maybe another iOS app? Bingo, you betcha’a.

Technically speaking, setting aside the obvious security challenges, this is not a difficult challenge. But it is certainly an indicator of forward thinking coming from inside this fledgling BI player. The concept of knowledge syndication of enterprise information is something that few enterprise vendors [ever] seem to embrace. There’s something very different about this BI player.

Enterprise Mobility vs Mobile Workers

If you read between the lines of their press and marketing information you can glean a sense that these people understand the unique requirements for enterprise mobility, a term that is often used synonymously to mean mobile worker. The two terms are not the same. Mobile workers are people who are typically out of the office. Workers who can benefit from mobility is pretty much everyone – people who need to stay in touch most of the day, who attend lots of meetings, and those who are moving about a business campus or from floor to floor. BI solutions that address enterprise mobility are more likely to have a clear understanding of the environmental factors that drive user interfaces and user experiences on a slightly different axis than mobile worker counterparts.

Yellowfin – BI mobility that’s making more sense every day and definitely worthy of a closer look.

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