Richmond, V.A.– May 12, 2011 – RxEOB today announces the launch of emWellicsSM, a modular mobile platform that connects managed care plans, pharmacy benefit managers (PBMs), and payers “one-to-one” with their members.  Leveraging RxEOB’s 10 years of experience deploying member-friendly, pharmacy-oriented web-based solutions for health plans and PBMs, emWellicsSM empowers health plans and PBMs to reach millions of members with their own branded, HIPAA-compliant, mobile application, and to customize their mobile offering with an array of applications.  The platform, which supports all mobile operating systems, easily integrates with client-maintained claim, benefits, and eligibility databases or enterprise data warehouses.

“emWellicsSM  allows individuals – including Medicare, Medicaid and commercial members – to understand and manage their pharmaceutical benefits through their smartphones,” says Robert Oscar, R.Ph., CEO of RxEOB.  “This technology enables consumers to comparatively shop for prescriptions, note allergies, track drug utilization data, learn drug side effects, get directions to doctors’ offices, and prepare for visits.  Using a list of pre-loaded visit preparation questions -– from medication use to diagnostic test questions – members will experience more productive appointments with their physicians and can easily communicate notes about their discussions to family members and care givers through their smartphones.”

According to the Pew Mobile Access 2010 Report (Internet & American Life Project), 59 percent of all adult Americans – including an increasing percentage of Medicaid members – go online wirelessly, using the Internet, email, or instant messaging on a cell phone.  This study suggests that leveraging mobile technology is an efficient way for state Medicaid plans to connect with patients and offer incentives when using preferred provider sites, promoting adherence to medication regimens, and encouraging the use of Medicaid-assigned primary care physicians.

“Smartphones are changing the way we live, and the emWellicsSM platform is designed to help our customers take the lead in providing smart messaging within the healthcare marketplace,” Oscar concludes.  “Today, virtually every person – from the chronic allergy sufferer to the mother of three – can easily access and manage health information in the palm of their hands.”

Providing optimal protection to both the member and the health plan or PBM sponsor, data security protocols and data encryption technology are built into each customer’s web-based or mobile platform solution. RxEOB is under contract for the emWellicsSM mobile platform with plans and PBMs already serving more than 1 million covered commercial members, with their custom, private-labeled mobile applications set for implementation by January 2012.

About RxEOB

RxEOB helps millions of people understand the most cost effective way to use their pharmacy benefit programs through Web-based and mobile software applications. Additionally, the company deploys Web-based applications to reduce the labor-intensive processes within health plans and PBMs of gathering, integrating, and accessing drug claims and formulary data, processing drug prior authorizations, and creating one-to-one consumer engagement communications.  Customers routinely customize their applications with RxEOB’s expert staff support and have 24/7 access to Web-based reporting tools to measure the changes in pharmacy utilization and adherence.  For more information contact Matt Patterson,