The debate about Apple’s interest in enterprise sales is over. Regardless of its willingness or intentional efforts, iPhone, and now iPad have paved a very wide highway of opportunity into IT and every enterprise department. At a strategic level, the debate rages on. How Apple will use this competitive advantage, made possible mostly by a compendium of mobile technology and the app market model, remains to be seen.

This article is about FileMaker and why it is poised to emerge as a cornerstone in Apple’s mobile enterprise story, whatever that may become.

1. Established Technology

Few technologies have arrived in the app store with a foundation based on decades of business domain expertise, tens of thousands of invested developer hours, and thousands of third-party developers, experienced consultants, and solution providers. FileMaker is uniquely positioned to capture a significant share of the custom business apps market.

2. Agility

FileMaker Pro and its bigger siblings, FileMaker Advanced and FileMaker Server, have been around long enough to evolve into rock-solid application development products with remarkably agile frameworks. FileMaker has been used to successfully deployed hundreds of thousands of business applications which can run on iOS without modification.

But even with its magical and effortless cross-platform support from Windows, to Mac OS and now iOS, the underlying technology provides a level of agility that few app development approaches can match. The puzzle pieces are already in place to transform this agility to mobile business solutions.

3. Frictionless Deployment

Everyone wants native apps but small and medium-sized businesses (SMB) must live within resource constraints that make it difficult to tackle native app projects. Even projects based on HTML5 or simple web interfaces are non-trivial undertakings for many businesses. FileMaker provides an abstraction layer that allows rapid cross-platform development without significant iOS, XCode or HTML5 skills.

Wait… there’s more.

And now to the bonus round. Here are two additional reasons FileMaker will become a deeply entrenched mobile business applications leader by 2012 and why this database product may emerge as a cornerstone in Apple’s enterprise strategy.

4. Unfair Competitive Advantage

Imagine if Apple acquired QuickOffice. With a swipe of Steve Jobs’ pen, all other Microsoft Office iOS solution providers would view QuickOffice through very different competitive optics.

All businesses strive to achieve an unfair competitive advantage; it’s the nature of free markets and the foundation of competitive differentiation. This term is typically and mistakingly associated with illegal activities that capture the attention of the US Justice Department. However, in this context I’m simply pointing out that Filemaker enjoys a slight advantage over other app developers because it is a wholly-owned subsidiary of Apple, Inc.

It’s likely that FileMaker developers have friction-free access to iOS engineers and other resources at Apple. Even if there’s no sanctioned cross-pollination of knowledge, their kids play on the same Soccer teams, there are long-established friendships, and there’s core institutional knowledge that probably flows between product managers, marketing executives, and engineers.

This is an ideal competitive advantage that few other mobile solution providers can ever achieve. Even if Apple wanted to establish similar relationships with other app developers, there’s the issue of intellectual property disclosure and all the legal ramifications that aren’t present when disclosing information to employees.

5. Android and Blackberry

While the likelihood of FileMaker appearing on Android and Blackberry devices is pure speculation, the interpretive architecture of FileMaker database applications ideally positions it for additional mobile OS targets. FileMaker is uniquely positioned to emerge on popular OS platforms with relative ease. FMTouch, an alternative to FileMaker Go, has already demonstrated that third-party companies can generate native apps from a FileMaker Pro database application. Demand for cross-platform support on Android and Blackberry will predictably encourage additional offerings on these mobile OSes if not from FileMaker itself.